Skip to main content

Mission, Purpose & Values

Mission, Purpose & Values

Our Mission

WTTW is committed to producing and presenting trusted, best-in-class content fueled by a distinctly Chicago sensibility. We engage our audiences by entertaining, inspiring, educating, and reflecting a diversity of perspectives. 

Our Purpose

We enrich lives, engage communities, and inspire exploration.

Our Values

Curiosity: We are driven by an appetite to learn and know more –  inside the organization, the greater Chicago area, and throughout the wider world – and we use what we  learn to inspire our audiences to explore.

Commitment: We are committed to building an innovative, creative, and collaborative culture that enriches, engages, and inspires our audiences.

Trust: We operate ethically, transparently, and with integrity.

Respect: We treat people fairly, value one another, and foster a safe environment that encourages collaboration, communication, and consideration.

Excellence: We strive to be a best-in-class content company by setting the highest standards of quality in all that we do.

Diversity & Equity: We celebrate differences, embrace inclusivity, and strive for equity. The stories we tell, as well as the people in front of and behind the camera and microphone, reflect the myriad faces and voices of our region.

Fun: We believe in an enjoyable, positive, and team-oriented workplace. We’re committed to hard work that produces great content, and we don’t take ourselves too seriously.