INTERVIEW: BILL NOVELLI

Retirees: Not What They Used To Be

CEO, AARP (American Association of Retired Persons)
Bill Novelli is CEO of AARP, a membership organization of over 38 million people age 50 and older, half of whom remain actively employed. AARP's mission is to enhance the quality of life for all as we age. Prior to joining AARP, Mr. Novelli was President of the Campaign for Tobacco-Free Kids. Mr. Novelli co-founded and was President of Porter Novelli, now one of the world's largest public relations agencies and part of the Omnicom Group, an international marketing communications corporation. Porter Novelli was founded to apply marketing to social and health issues, and grew into an international marketing/public relations agency with corporate, not-for-profit and government clients. He retired from the firm in 1990 to pursue a second career in public service. He was named one of the 100 most influential public relations professionals of the 20th century by the industry's leading publication.