WTTW Announces that Capri Sun, Maker of Capri Sun Organic, Will Provide Major Support for NATURE CAT
PBS Kids series promoting outdoor play and nature exploration airs several times daily on WTTW11, wttw.com, and nationally
For immediate release
Chicago, IL - July 12, 2016
WTTW, one of the Midwest’s premier public media organizations, announced today that Capri Sun, the maker of Capri Sun Organic, a line of wholesome, organic juice drinks, is providing major funding for PBS Kids’ newest animated series NATURE CAT, a co-production of Spiffy Pictures and WTTW Chicago.
NATURE CAT, which airs throughout the United States and several times daily on WTTW11 in Chicago, is designed to inspire viewers to imagine, discover, and create through outdoor play. NATURE CAT follows Fred, a house cat who dreams of exploring the great outdoors. In each episode, once his family leaves for the day, Fred transforms into Nature Cat, “backyard explorer extraordinaire.” With the help of his animal friends, he embarks on action-packed adventures full of nature investigation, “aha” discovery moments, and humor, all while inspiring children to go outside and “play the show.”
The series, inspired by research on the health and educational benefits of spending time outside, is voiced by an all-star lineup of comedic actors including Saturday Night Live stars Taran Killam, Kate McKinnon, Bobby Moynihan, and Kenan Thompson. The show also features the voice of Kate Micucci (The Big Bang Theory, Scrubs).
“Capri Sun is thrilled to be a part of this curriculum-based effort, as we share a common goal with NATURE CAT: to encourage kids to get outside, play, and explore,” said Dennis Wu, Brand Director of Capri Sun Organic. “We recognize that play is an important component in a healthy childhood, and are proud to be associated with PBS Kids and a lively and fun program that aims to build strong minds and bodies,” he added.
“NATURE CAT and Capri Sun Organic are a perfect fit,” said Dan Schmidt, President and CEO of WTTW Chicago. “We are delighted to align with a brand that encourages kids to engage in active outdoor activities and explore the world around them. This partnership is a win for everyone.”
About Capri Sun
Capri Sun is a brand of The Kraft Heinz Company (NASDAQ: KHC), the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit kraftheinzcompany.com
About Spiffy Pictures
Spiffy Pictures, founded in 2003 by David and Adam Rudman, is a creative development and production company specializing in family entertainment. The Emmy Award-winning creative team has created, produced, written and directed live-action and animated projects for Nickelodeon, Disney, MTV, Comedy Central, Sesame Street and Warner Brothers. Their projects include creating and producing the Emmy & Prix Jeunesse-nominated Jack’s Big Music Show for Nick Jr and the Emmy-nominated Bunnytown for Disney. Visit them at spiffypictures.com.
About WTTW Chicago
WTTW Chicago is a premier producer and presenter of original, high-quality content for both public and commercial distribution. For more than 60 years, WTTW has developed and introduced a wide array of engaging cross-platform content — reflecting the world’s rich and diverse arts and entertainment scene, as well as education, politics, public affairs, business and religion — to a national audience. For more information, visit wttw.com/national and follow WTTW on Twitter and Facebook.