PBS Nerds
are your current and prospective customers.

Connect with WTTW’s audience because they are the educated-yet-still-curious knowledge junkies who can move your organization forward.

Chicago is home to influencers and visionaries in the arts, technology, government, and commerce — and they all watch WTTW.

Our sponsors get results.

So, who exactly is a PBS nerd?

WTTW's Audience

Reaching nerds of all ages, everywhere they are —
on-air, online and in person throughout Chicagoland.

1.8 million PBS Nerds reached weekly on WTTW11

WTTW is the most-watched PBS station. We are the nerdiest!

1.1 million pageviews per month on wttw.com

WTTW Kids reaches 83% of Chicagoans with kids each week.

Supported by active, engaged members.

WTTW events attended by 10,000 viewers per year.

PBS Nerds are engaged.

We know because they told us.

Perry Frulla reviewed WTTW - Chicago PBS

"Geoffrey Baer's Chicago shows (all of them), Check, Please! and of course the history-making performances of Soundstage are some of the reasons WTTW stands out as a Chicago media icon. And we'll never forget the first time seeing Gene Siskel and Roger Ebert together on Sneak Previews."

@Ray_Walden

"I'm watching Chicago's Lakefront by Geoffrey Baer on @wttw @PBS. I love watching these documentaries!"

Irene Snihurowycz Conley reviewed WTTW - Chicago PBS

"It's PBS. What is there not to love? Music, documentaries, a lifetime of learning. "

@aka60643

"@wttw Another great #ChicagoTonight. @lestermunson is a treat, as always."

Stephen Ihasz reviewed WTTW - Chicago PBS

"Always quality, and as always, my Window to the World."

How do you leverage these PBS Nerds?

Your WTTW representative will work with you to create a multiplatform campaign to engage your target.

"For the past several years, Carlson Labs has really enjoyed being a part of the WTTW Readers are Leaders events. The shows are fun and educational, the locations are great, and it’s an added bonus that we get to share our Carlson for Kids nutritional supplement line with everyone who attends."

“WTTW’s programming is intelligent — it’s challenging, intellectually stimulating and, above all, entertaining. WTTW dovetails with our Toms-Price customers; these are educated, worldly people who are passionate about home, travel, culture and our Chicago community.”

“Gregory Media Services has a wonderful partner in WTTW. The station represents the highest quality of programming available and delivers the upscale, educated audience that our client at Goodman Theatre is consistently targeting. Plus, for our local clients looking to reach young mothers with small children, WTTW offers the highest reach vehicles in the market with their daytime kids programming.”

“The Junction Diner feels very fortunate to partner with WTTW 11 and the new WTTW Kids 24/7 channel over the past couple of months. We have definitely seen an increase in first-time customers and overall diner traffic and an increase in visits on our website. It has been a great experience to work with WTTW.”

WTTW Kids reaches 83% of all households with children in Chicagoland!

Educational, Engaging, Fun

80% of moms agree that companies that support PBS KIDS programs and services are trustworthy and exceptional.

All things being equal, almost half of all parents and moms would choose to purchase a product from a company or service because it supports their local PBS station, compared to less than ¼ for other networks.

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