Become a Sponsor

PBS Nerds
are your current and prospective customers.

Connect with WTTW’s audience because they are the educated-yet-still-curious knowledge junkies who can move your organization forward.

Chicago is home to influencers and visionaries in the arts, technology, government, and commerce — and they all watch WTTW.

Our sponsors get results.

So, who exactly is a PBS nerd?

WTTW's Audience

Reaching nerds of all ages, everywhere they are —
on-air, online and in person throughout Chicagoland.

1.8 million PBS Nerds reached weekly on WTTW11

WTTW is the most-watched PBS station. We are the nerdiest!

1.1 million pageviews per month on

WTTW Kids reaches 83% of Chicagoans with kids each week.

Supported by active, engaged members.

WTTW events attended by 10,000 viewers per year.

PBS Nerds are engaged.

We know because they told us.

How do you leverage these PBS Nerds?

Your WTTW representative will work with you to create a multiplatform campaign to engage your target.

WTTW Kids reaches 83% of all households with children in Chicagoland!

Educational, Engaging, Fun

80% of moms agree that companies that support PBS KIDS programs and services are trustworthy and exceptional.

All things being equal, almost half of all parents and moms would choose to purchase a product from a company or service because it supports their local PBS station, compared to less than ¼ for other networks.

WTTW Original Programs

Ready to reach our PBS Nerds?

Tell us about your organization and marketing goals.

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WTTW Studios
5400 N. St. Louis Ave.
Chicago, IL 60625
(773) 583-5000