Playlist Tom Burrell

Tom Burrell

Tom Burrell in the 1980s

How Tom Burrell Convinced Corporations That "Black People Are Not Dark-Skinned White People"

Daniel Hautzinger

In 1961, Tom Burrell became the first African American to work in a Chicago advertising agency – in the mailroom. Within a decade, he had started his own agency, which became a pioneer of targeted advertising, incorporating black culture and positive images of black people into commercials.
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