Now, more than ever, the mission of WTTW and WFMT is essential.

With your help, WTTW and WFMT are Imagining More and enthusiastically embracing the power of public media to enrich the lives of our audience and make our community stronger. The Imagining More campaign launched in 2012 with the goals of:

  • Increasing our capacity to produce and share original programming;
  • Building our financial and technological strengths to nimbly address opportunities; and,
  • Deepening our connection with the communities we serve.

Thanks to you, we successfully completed the campaign in the fall of 2018.

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More Storytelling

WTTW and WFMT’s unique strength is our unwavering commitment to inclusive, educational, and thoughtful storytelling.

Through the Imagining More campaign, we grow our national reach with more original documentaries, more exceptional children’s programming, more captivating musical performances, and more balanced local reporting and public affairs coverage.

We work hard to create unlimited access to transformative media that encourages our audiences to explore our world and connect with each other.

WFMT is a unique music service unlike any other radio station. WFMT challenges our ears and teaches us about music, yet it entertains in an engaging way.

Wynton Marsalis

More Possibility

The first 60 years of WTTW and WFMT quality programming built a strong foundation.

The Imagining More campaign enables us to meet future challenges by increasing our endowment; growing our planned giving circle, The Newton N. Minow Founders Society; and keeping pace with state-of-the-art technology.

These steps provide the infrastructure and capacity to support our expanded activities well into the future, and give us flexibility as the media landscape continues to evolve. Expanding our capacity today creates a tomorrow full of possibility so that our vital mission will flourish for decades to come.

We are focused on being America’s window to the world, providing essential high-quality content that reflects our country’s diversity and changing demographics.

Paula Kerger, President and CEO of PBS

Choreographer Christopher Wheeldon in WTTW's Making a New American NUTCRACKER

More Community

The Imagining More campaign builds on our strengths in order to better share our talents, particularly with those communities that could most benefit from them.

The Imagining More campaign builds on our strengths in order to better share our talents and resources. WTTW and WFMT’s signature events enhance our connection to our community, enable us to engage a wide range of partner organizations, and spark meaningful dialogue among thousands of people across the Chicagoland area.

With the public interest at the heart of all we do, WTTW and WFMT are creating more opportunities for our audiences to explore new ideas and broaden their horizons through the arts, sciences, humanities, and public affairs.

As we grow to be the leading provider of the finest programming for generations to come, we need strong allies who share our bold vision.

James Mabie, Chairman of the Board, WWCI