Window To The World Communications, Inc. (WWCI), parent organization of WTTW and WFMT, announced today that its Board of Trustees has selected Sandra Cordova Micek for the position of president and chief executive officer effective May 1, 2018. Micek will be responsible for all strategic, financial, operating and development activities of the organization. She was previously senior vice president at Hyatt Hotels Corp., Inc.
“After a diligent and thoughtful search, we are pleased to have found the best individual to lead this outstanding public media organization,” said James W. Mabie, chairman of the WWCI Board of Trustees. “Micek is a seasoned executive with a proven track record of success across a wide range of media and industries. Her entrepreneurial spirit, creativity and ability to have a meaningful impact will help us to grow and evolve. We believe that she is uniquely qualified to lead WWCI successfully into the future.”
In her previous role, Micek served as senior vice president, Global Brands for Hyatt, where she was a change agent, helping to transform the organization to become more purpose-driven and brand-led by developing break-through, integrated, cross-platform programs and by being laser focused on the target customer. Before that, she was senior vice president, Marketing, for USA TODAY, where she was actively involved in the digital transformation journey of the company. She also ran Women at NBCU and spent almost 10 years in Silicon Valley holding strategic management positions at Yahoo! and Accenture. She started her career at Turner Broadcasting in New York.
“This is an exciting time for WTTW and WFMT and I am incredibly honored to be taking on the president and CEO role for WWCI,” said Micek. “It is a privilege to be a part of an organization committed to creating and presenting innovative, quality content. I hope to leverage my experience in business strategy, cross-platform media and audience building to successfully lead the organization. This role uniquely taps into my passions for the arts and humanities, life-long learning and public affairs. I look forward to working with the talented team to engage diverse audiences and communities in Chicago and beyond.”
In the role of president and CEO, Micek will leverage her digital acumen, creativity and proven operating skill to continue to develop and promote WWCI’s position and impact in an ever-evolving media environment. She will leverage a deep understanding of consumer insights to work with the team to develop creative and proactive multi-platform strategies for WTTW and WFMT that actively demonstrate a commitment to the mission of providing diverse perspectives, accessibility, innovation, community engagement and education.
Micek earned a BA in Communications/Television, Radio and Film Management at the S.I. Newhouse School of Communications at Syracuse University. She now serves on the Newhouse School Advisory Board and the Syracuse University Chicago Regional Council. She also holds an MBA from the Wharton School of Business at the University of Pennsylvania.
Micek has earned numerous awards including two Shortie Awards honoring the best in social media, a 2014 SMARTIE award from the Mobile Marketing Association, the Fast Company 2013 Innovation by Design award and a Silver Lion at the Cannes Lions International Festival of Creativity. She was also named a 2015 “Brand Innovator.”
Window To The World Communications, Inc. is the parent organization of WTTW and WFMT. WTTW is the PBS member station in Chicago, committed to creating and presenting unique media content across distinct television and digital channels – WTTW11, WTTW Prime, WTTW Create/WTTW World, WTTW PBS Kids 24/7, wttw.com and the PBS/WTTW video app. Recognized for award-winning journalism and local productions such as Chicago Tonight, Chicago River Tour, Check, Please!, digital-first series Urban Nature and Foodphiles – and national productions 10 That Changed America and Nature Cat – WTTW presents the very best in public affairs, arts and culture, nature and science, history, documentary and children’s public media content. WFMT is one of the country’s most respected classical music radio services, showcasing the finest music programming and live performance, including Live from WFMT and the Chicago Symphony Orchestra Series, across broadcast and digital platforms on 98.7FM, wfmt.com and the WFMT app. The WFMT Radio Network is a leading creator and distributor of audio arts and culture programs, including Exploring Music with McGlaughlin and the Beethoven Network, made available to radio stations and other content platforms around the world.